Most clinics run on one storefront. Some grow into a second. Here is how to tell which is right for you.
Stay on one if
- Your products serve the same audience with the same brand voice
- Your client base sees you as one brand
- You have not yet hit $50K/month in revenue from your primary storefront
A single storefront with good navigation can carry hundreds of SKUs. The complexity cost of a second storefront is real — separate design, separate copy, separate analytics, separate everything.
Consider a second when
- You have a clearly different audience that the primary brand would alienate (e.g., a clinical wellness clinic wanting to launch a consumer-friendly supplement line)
- The product mix is so different that a single storefront would feel chaotic (e.g., dermatology services + men's health peptides)
- You are partnering with another clinic or brand and want a co-branded surface
- You are testing a sub-brand for performance marketing reasons (different ad creative, different landing pages)
How it works
A second storefront is a second URL with its own theme, products, and customer base. They share the back-end (one dashboard, one operator team, one billing relationship), but front-end is fully separate.
You can:
- Share inventory across storefronts (same SKU available in both)
- Keep inventory separate (SKUs only in one)
- Share customers (a client who buys from both brands has one underlying account)
- Keep customers separate (different identities for each brand)
Cost
Each additional storefront is a flat add-on. Pricing depends on your plan tier — typically 30-50% of your base plan cost per additional storefront. Operator time scales linearly with storefront count, so we may suggest more operator hours for the second one.
How to test the idea before committing
Before spinning up a full second storefront, you can launch a "section" inside your existing storefront — a sub-brand presented as a separate area but still on the same domain. Many clinics end up staying with that approach because the audience overlap turns out to be larger than they thought.