The dashboard shows a lot. Most of it is for context. These are the four numbers that actually matter.
1. New customers this week
Top-left tile. Counts unique customers who placed their first order in the last seven days. This is your growth pulse — if it is trending down, your acquisition is slowing.
2. Repeat rate
Right below that. The percentage of orders this month that came from a customer who has ordered before. A healthy clinic on Platform Health runs between 35 and 65 percent. Below 35 means your retention needs work; above 65 usually means new-customer acquisition is the bottleneck.
3. Subscription health
Middle column. Three numbers stacked: active subscriptions, paused this month, churned this month. Watch the paused number — pauses turn into churns if you do not reach out. We surface a list of pausers who are at risk so your operator (or you) can send a check-in.
4. Average order value
Right column. The average dollar amount of orders placed in the period. AOV is the easiest number to move — bundles, upsells at checkout, and free-shipping thresholds all push it up.
What to ignore
The "page views" and "sessions" numbers are there because people expect them. They are not predictive of anything in our experience. If your storefront is healthy, page views go up. If your storefront is broken, page views also go up (people refreshing). Use orders and revenue as your truth.
How often to check
Daily is too often. Weekly is right. We send you a Monday-morning digest by email with all four numbers and a one-line plain-English summary of what changed. Read that and only open the dashboard if something looks off.