Most vendors run on a flat list price. If you have a few clinics that earn a different deal — high volume, exclusive partnership, sticky relationship — you do not have to discount your whole catalog to give them better pricing.
How it works
In Pricing → Custom price lists, create a new list. Give it a name (e.g., "North Atlantic Wellness Group"), then add the clinic or clinics it applies to.
Inside the list, override only the SKUs that are different. Everything not in the list falls through to your default price.
Common patterns
- Volume tier — flat 10% off for a clinic that ordered over $50K last quarter
- Anchor SKU discount — your top three SKUs at 15% off, the rest at list, for a clinic that drives a lot of category awareness
- Co-marketing rate — 20% off across the board for a clinic running a co-branded campaign with you
What clinics see
Clinics see one price — theirs. They do not see your default list, and they do not see other clinics' custom lists. There is no leakage between clinics.
Effective dates
Price lists can have a start date and an end date. So you can set up a six-month promo with a known expiration, or onboard a new clinic with launch pricing that automatically rolls back to standard pricing after 90 days.
When not to use this
If you are about to give half your clinics a custom price list, you are signaling that your default price is wrong. Adjust the default instead. Custom lists work best when they cover under 20% of your active clinics.